Long pages of text can be intimidating and put readers off because they tend to skim instead of reading word for word.
To keep readers engaged, break down long texts into digestible chunks with subheadings, lists, and white space. Subheadings help organize the content, guide the reader, and make the text more visually appealing.
Lists make it easier to skim through information, and white space provides visual breathing room. However, avoid excessive use.
Below listed components help turn a text-heavy page into an attractive and readable piece that keeps readers interested.
For a good user experience ensure that the keyline gives a clear and concise indication of the content of the page, including the 2-3 main keywords of the page. This also positively influences the search engines.
