Basic information

SEO is used to help a website get more visitors from a search engine when the pages rank higher on the search engine results page (SERP). These visitors can then potentially become customers.

  • Search flow process
  • Key questions for content owners
  • Key message for platform and quality manager

Positive impacts

How can you, as a content owner or publisher, positively influence the search results? What matters:

  • Title tag and meta description
  • Headings and body copy
  • Alternative text for images
  • Transcript for videos
  • URL

Negative impacts

Auditing your pages for potential issues and fixing these items is crucial for SEO. 

Issues like:

  • Broken links
  • Redirects
  • Duplicate title or description
  • Loading time
  • Long sentences

Exclude from search

There are pages that you don't necessarily want to display in search engines, such as

  • Disclaimer pages
  • Technical pages
  • Closed user group pages
  • Confirmation pages