Using this example, we explain the challenges and opportunities for the different elements of such a service page.
The goal of this page is to convey our services to entrepreneurs and gain their trust.
Cheat sheet for the relevant sections
Page header
Page header
With this header layout (welcome style) we fulfill the necessary "specifications" for this type of landing page, such as:
- Video / Image
The video is an eye-catcher and emotionally supports the topic of entreneurs. - Keyline
With the title "Your entrepreneur advantage" we catch the attention and make the visitor read the subtitle. - Infoline
With the crispy subtitle we make visitors feel we know them. - Linklist
Ensure the links are clear and lead to relevant services or contact options.
General task / recommendation
General task / recommendation
- Images can help convey the key message of the title and enrich the story.
- An intriguing headline draws readers in
- Ideally, the keyline consist of the main keyword (or phrase)
Relevance section
Relevance section
Clearly state the value proposition and how it addresses the visitor's needs.
Use emotional language to connect with the visitor and make them feel understood.
General task / recommendation
General task / recommendation
- Here you can specify your value proposition or what the visitor will get from a product or service. For example, answer the following question: What problem or need of the visitor is solved by this product or service?
- When readers see that we understand their problems, they will feel heard and believe that the solution is for them.
Value section
Value section
Provide detailed information about the services, how they benefit the visitor, and include all necessary links.
An ideal component here is our service container.
General task / recommendation
General task / recommendation
- Visitors want to know how their life will change for the better by using our detailed informations, services and products.
Share existing, related content
Share existing, related content
On the one hand, we have an activity stream that can automatically list new articles according to the tag. On the other hand, we're teasing related themes here with tile components.
Lead generation / Contact box
Lead generation / Contact box
Of course, this should not be missing, even though we already provide this link in the header.
General task / recommendation
General task / recommendation
- No dead ends
Always end the page with a call to action. Don't leave interested, thorough visitors at a dead end.