A product page contains everything a potential or existing client needs to know about the product they are interested in. From a clear and direct call-to-action to engaging images and pricing information, your product page should include everything that represents your product or service.
With this product offering, we want to motivate visitors to open a banking package easily, quickly and conveniently.
Cheat sheet for the relevant sections
Page header
Page header
With this header layout (stage style) we fulfill the necessary "specifications" for this type of product offering page, such as:
- Image
The cover image supports message that this is a product for mobile use. - Action stamp
With the wording "welcome gift..." we display a positive motivating message. - Keyline / Infoline
The explicit product name is used as the title, although on its own it is not very informative. But with the meaningful subtitle does the visitor know what it's all about and the snippet "free of charge to you" is powerful. - Call-to-action
With the call-to-action "Open..." we ecourage readers to perfom the action.
General task / recommendation
General task / recommendation
- The keyline's job is to catch visitior's attention. With the attention they will read the subtitle. With that we will earn the CTA click, if not the scroll.
- Ideally, the keyline consist of the main keyword (or phrase).
Value proposition
Value proposition
Here we promise the interested party some advantages of this product package.
General task / recommendation
General task / recommendation
- Visitors want to know how their life will change for the better by using our services and products.
Value section
Value section
Here we explain in a few words what kind of services are included in this product package.
General task / recommendation
General task / recommendation
- Visitors want to know how their life will change for the better by using our detailed informations, services and products.
Decision-making support
Decision-making support
With the comparison component, we can easily compare variants of the product, or help the reader to make a decision.
General task / recommendation
General task / recommendation
- For different product variants, help readers make a decision between the variants by clearly stating what the difference is.
- Don't hide prices behind a sales call. Make them easy to find.
'Call to action' after new info
'Call to action' after new info
After the decision-making aid, we provide here the registration option that we hope to provoke.
This section can also be accessed by clicking on the CTA shown at the beginning.
FAQs
FAQs
Here we cover objections that haven't been addressed yet.
General task / recommendation
General task / recommendation
- Thorough and clear, honest answers build trust, goodwill, and ultimately to purchase the product. A good FAQ also helps to improve search results.
Share existing, related content
Share existing, related content
Additional, existing offers that match the presented product are addressed here.
End of page
End of page
Here at the bottom of the page is a link to the detailed help page, in case there are still open questions.
General task / recommendation
General task / recommendation
- No dead ends
Always end the page with a call to action. Don't leave interested, thorough visitors at a dead end.
