Purpose and audience

Considering your business goals and audiences will help you make better decisions when it comes to building and running a webpage.

User journey

Get to know your user's journey to reach their goal and influence the design of a website to facilitate it.

Structure and hierarchy

Guide the eye so that it attends to different design elements in the order of their importance hierarchy.

Content creation

A catchy keyline, engaging storytelling, clear CTAs, and good SEO are essential for enhancing user experience.