The primary goal of this landing page is to motivate prospects to get in touch with us.
Cheat sheet for the relevant sections
Used components in the section
Continue your story from paid media / social media to ubs.com
- Banner ads and social media posts, should be visually and thematically consistent with landing page content
- Consider personalizing header content (image and/or copy) that reflects the paid media assets, to enhance user experience
Make value immediately obvious
- If the purpose of the page isn’t clear right away, users may leave
- Users should be able to grasp the value proposition within seconds
- Communicate the benefit
- Align and address to their potential goals and pain points
- Keep it light and snackable
- Put the essentials above the fold
Make conversion easy
- Ensure that users can follow an intuitive path to conversion from any part of the landing page
- They shouldn’t have to scroll to find buttons or search for input fields
- Buttons on the header can be useful for user who are ready to convert without more context
Compelling call-to-action
- Define the main objective of the page and set that as the primary button
- Button labels should inform the user what they can expect and benefit from (think of it as a call-to-value)
- Provide enough context around the button to support the conversion
- Whenever possible, keep the form directly on the page to prevent users from leaving the journey
Show users how they can benefit
- Focus and highlight tangible use-cases and stories the user can relate to
- Show them how they can benefit from ÃÛ¶¹ÊÓƵ offering
- Testimonials, facts and figures, projected outcomes, simulator
Keep the page short
- Users often come through their mobile device – especially when traffic comes from paid digital media activation
- Infinite scroll can impact the effectiveness
- Shorter pages quickly guide customers to your call-to-action
Provide alternate journeys to prevent dead-ends
- If users decide not to convert, consider other topics that can be relevant to them
- Secondary materials should be positioned after the main content