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Farah Al Qasimi was born in Abu Dhabi in the United Arab Emirates, and she now divides her time between New York and Dubai. She works with photography, video and performance, capturing scenes of everyday life that reflect economic and social developments in the UAE and the influence of Western culture and consumerism.

In ‘Perfume (Men, Women)’ (2019) Al Qasimi invites the viewer into an intimate bathroom scene in tones of powder pink, turquoise and gold, referencing, but not revealing, its occupants. The pristine bathroom is adorned with two highly stylized perfume bottles and other toiletries, which are reflected in the mirror, implying multiple perspectives. Except for the tissue box, branded with writing in Arabic, the bathroom could just as easily be situated in a home in the Western world. Perfume and gender roles are subjects that Al Qasimi has repeatedly explored—creating a film about the perfume factories of Sharjah and developing scents made by a perfume company’s most popular fragrances for men and women.

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