Fostering successful multigenerational families: the role of intentional communication

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One of the most critical elements of success within a family system is intentional communication. Family office executives have the unique opportunity to encourage families to foster intergenerational communication and to provide the forum for it.
Family office executives bear many responsibilities within the family and the family enterprise they serve. Chief among them is delivering tools and resources to help ensure the family can achieve the goals and success they are seeking. Of these, intentional communication is critical.
Family office professionals may be hearing cues from the families they serve in the form of questions. Some of these might include:
By now, most professionals in the space are aware that a significant wealth transfer is underway and will continue in the coming years. An estimated $19.9 trillion will be transferred across ultra high net worth families over the next 10 years,1 and yet on average only 47% of family offices say that they have a wealth succession plan in place for family members.2 Creating a plan to help the families you serve navigate this transition is of great importance.
Before we dive into the specifics of how to foster intentional communication within a family enterprise or family system, let’s first consider more broadly the key qualities and attributes of a fully functioning and successful family.
While many differences will exist between successful families (e.g., the industry of the family business, how many generations are living, the part of the world where the family is living, etc.), we can identify four pillars of commonality that almost always contribute to a family’s success. For families to flourish for generations—to experience successful wealth transitions and to fully achieve their vision for multigenerational success—research and experience show that they have to foster both qualities and skills that contribute to success beyond the investment and oversight of financial assets. Families that flourish for generations actively work on what we call the four C’s: clarity, culture, cohesion and communication.
Clarity: Families that seek clarity on important aspects such as goals, expectations, vision for the future, and roles and responsibilities set themselves up for success because they are able to articulate their ideas, views, plans and preferences across the entire family system, offering the possibility for alignment within the whole family. With clarity, each family member is able to understand the whole picture and comprehend the role that they will play within it.
Culture: Having a strong family culture that is aligned with a family’s values, vision and purpose is essential to multigenerational success. A family’s habits, traditions, beliefs and general ways of approaching things define their culture. A strong culture provides a sense of belonging and fosters strong relationships among family members. Culture is key in determining whether a family is able to uphold their values, beliefs, traditions and expectations over the long term.
Cohesion: A family’s cohesion represents the strength of their ties and bonds with each other. Cohesion is a measure of the “glue” that holds a family together. Strong cohesion can be indicated by strong relationships, a shared sense of purpose and responsibility across generations, and a desire to carry out the family’s long-term multigenerational vision together.
Communication: Arguably the most important pillar of the four is communication. Without open and multidirectional communication, a family will struggle to make progress on any of the pillars. Intentional communication practices are foundational to flourishing families. It’s not only the frequency of communication among family members that gauges success, it is the quality and topics of communication that matter most. Families that discuss day-to-day life and happenings, and also deeper and more meaningful topics, are better positioned for success. Families that pursue purposeful and intentional communication about big topics such as family values, purpose, legacy, succession planning and family history and commit to continually revisit them over time are better positioned for success. Successful family communication is two-way and intergenerational.
In understanding the importance of communication within the families they serve and in fostering communication on the prior referenced topics, family office executives contribute to the critical elements for a family’s success that go beyond the measure of dollars and cents or investment returns. They can activate progress on communication within the family they serve by appropriately suggesting non-financial and non-investment topics for the family to discuss and to be considered as agenda items in the forum of a family meeting or a family retreat.
To get started, consider the following topics as key non-financial building blocks for communication within the family:
If the family you are serving has already tackled the basics, seek input from outside family governance professionals for additional ideas and for facilitation assistance to ensure that you continue to assist the family in promoting strong, intergenerational communication.
By providing forums for intentional communication such as family meetings, family office executives provide an experience that promotes strong relationships with deeper understanding between participants and leads to many positive outcomes for the family.
Family office professionals are critical guides for stewarding multigenerational families through the transition of wealth and preparing the rising generations. Nurturing family culture through intentional and two-way communication can be fostered through family meetings, though that is not necessarily the only forum. Lasting family cohesion is built when there is clarity around goals and expectations, vision for the future and a shared definition of success, all of which begin with intentional communication.
Please see the following publications for additional information:
Julie is a Senior Strategist with Family Advisory and Philanthropy Services Americas, working with client families to think about the impact of their wealth—on the people and causes they care most about. She advises families on creating a multigenerational plan focused on values, communication and family culture. Julie is a big believer in storytelling, and the idea that our history shapes the way we approach philanthropy. Prior to joining ۶Ƶ in 2018 Julie spent nearly a decade with Foundation Source, a provider of comprehensive support services to private foundations.
As a Senior Strategist with Family Advisory and Philanthropy Services Americas, Heather works with clients to develop and execute a plan to achieve true multigenerational success. She advises families on their relationship with money, values and philanthropic intent. Heather supports families through wealth transition in areas such as family governance, education and philanthropy. Prior to joining ۶Ƶ in 2022, Heather was the Co-Head and National Director of Family Engagement Services at Bernstein Private Wealth Management and previously served as the Director of the Knowledge Center at Family Office Exchange.